Owner of BigWords Fiona Cole

Fiona Cole graduated from Massey University with a BA (Hons) in English and Media Studies. With over 10 years of experience in Business Communications, Fiona has built a solid reputation as a talented copywriter and content marketing expert who brings her own unique blend of insight and creativity to each project.

“I look at each project from both the business and the customer’s perspectives to ensure the right message is delivered in the right way,” says Fiona, who strongly believes in the importance of understanding what the reader – the potential client – is looking for and engaging with them sincerely and openly. “It’s about building relationships as much as it is building brands. You are your brand.”

Fiona set up BigWords in 2007 after 3 years working overseas teaching English. Since moving to Whangarei in late 2009 Fiona has forged a strong presence in the local business community taking an active interest in local networking and community events. As well as her work for business clients, Fiona has written extensively for Northern Advocate’s advertising features including the Business Advocate, Property Guide and other supplements. Her work has also appeared in a range of industry specific and mainstream publications within New Zealand.

Working with Business Mentors New Zealand as a marketing mentor

Fiona is also a marketing mentor through Business Mentors New Zealand, sharing her insights with BMNZ clients to help them to better understand how to market their businesses, and to give something back to the local business community.