Fiona’s five tips to help you win with The Breeze Dunedin ‘Shop Local’ promotion
Aaah! I am so excited at the idea of having one of our awesome clients being lucky enough to pick up a prize in the Shop Local! promotion on The Breeze over the next five weeks! To help increase your chances of claiming the cash, I have come up with five tips that...
Halloween Ad Horror Puns are Baaaaaack…
Just like the horror flick trope where the evil character never truly dies at the end, leaving the gateway open for a gruesome return, consumers can count on the resurrection of every Halloween pun and one-liner they have ever heard before this month. Here in New...
How to rock your ‘F’ in web content
Fiona Cole explains the value of content on your website and how to make a lot of information look good. Why you need more words, not less, on key pages of your website We all want two things from our websites: Look professional and appealing to our audience Do their...
What Content Type Goes Where?
A quick guide to how to build a four-stage content marketing funnel using different types of content. One of the key challenges around digital marketing is what type of content to use when. With so many choices out there, you don’t want to be spreading yourself too...
If there are 50 Shades of Grey – what’s yours?
First it was the book, then the series, and now the movie has everyone talking; some with a sense of delicious naughtiness and others with a sneer.
5 ways professional web copy can help your ROI
There are plenty of very good reasons to use a Professional Copywriter for your website copy. Here are 5 that can help your ROI
Social Media vs Social Networking – they are not the same
They may seem like two descriptions of the same thing; however there is a big difference between Social Media and Social Networking.connected people Just as radio, newspaper and television deliver different types of media, social media is another way to get your...
Are you sabotaging your website launch?
According to every web designer I have ever asked, the single most common cause for delay on a website design project is the time lost waiting for the client to supply the copy. Everything starts off well: the client is enthusiastic, the deposit is paid, the number...