Content marketing for start-ups

So you’ve started a business – how are you planning to market it? Knowing what to invest in first is challenging. You will need to prioritise until your business starts earning, but how do you get new customers without marketing? If you are on this page you might have already signed up for a free consultation with our content marketing superstar Fiona Cole. If so, head on down the page to the different marketing packages that have been priced and built with the needs and budgets of Start-ups in mind.

If you found your way here from a different place, or just need a refresher for what to do next, then contact Fiona to arrange a time to brainstorm with her using this form:

Book a 1-hour strategy session (first hour free)

Startup packages to get you started in marketing your business

BigWords has worked with new and established businesses since 2007. With the help of some of our most trusted marketing service partners we have come up with a set of essential services that deliver the best value at the right time when you are just setting up or going through a rebrand for your business.

What’s in a name? Brand development package

Don’t know what to call your business yet?

We can offer a brand development or rebrand service that walks you through a step by step process with research on viability and reach for a set of business name options with a brief summary of their strengths, weaknesses and other insights. This gives you a strong foundation from which to choose the best fit for your new enterprise.

We then secure your business name and website domain name online.

What you get:

• A 1-1 interview about your business
• A detailed survey and market analysis
• A report of findings and recommendations for a selection of viable business names
• Reservation of up to 2 available domain names for the business name you choose
• Bonus 4-colour palette options for your brand based on a database of 100+ colour concepts

BigWords start-up rate: $989 (860 + GST)

My first logo

A professional logo based on a simple design brief (questionnaire) supplied in a range of formats including a ready to print business card.

What you get:

• Set of brand colours for your business (colour codes supplied)
• Logo design in multiple file format
• Ready to print business card design
• Font pairing (from free fonts library)
• Up to 3 reviews (additional design time charged out at $110 + GST per hour)

BigWords start-up rate: $690   (600 + GST)

My first email

Don’t have an email that matches your new domain? We can set that up for you too.

What you get:

• Setup of GSuite account
• Configuration of up to 2 x IMAP email addresses
• Update of DNS records – including SPF, DKIM and DMARC
• SMTP Configuration of your WordPress site (now or later when you build your website)
• Link to instruction to setup your devices (PC, MAC, desktop, phone, tablets etc)
• 1 x 1 hour setup session

Set up costs: $149 (129 + GST) – after set-up you will receive a monthly bill directly from Google – no mark-up fees or middle man!

WordPress website packages with professional design and tech support

WordPress Web design – service based business

5-page website (standard) including contact page with form and optional location map

Choose your preferred page types from the list below

• HOME (required)
• About
• Meet the team
• Services – indicate number required (sub-pages can be added later as you grow)
• Gallery (up to 10 images)
• Case studies
• Blog
• Events
• Menu / specials
• FAQ
• Contact page with form (required)

Comes with:

• SSL certification with free annual renewal,
• 2 x 1 hour CMS training sessions,
• First 3 months hosting,
• Analytics platform set up and monthly report generation

PRICING

Design concept: $506 ($440 + GST)

 Website build, test and launch – includes training and 3 months hosting $1035 (900 + GST)

Webcopy with search engine optimisation (SEO) $759 ($660 + GST)

#Add domain name registration and annual renewal  (market rates)

Web design – e-commerce package

For businesses selling products online. Professional fully responsive website built in WordPress WooCommerce.

Pages include: Home, About, Terms and Conditions, Privacy Policy, secure payment gateway integration (Stripe or PayPal), standard shipping terms, uploading of up to 10 products, with training for loading additional products.

Comes with:

• SSL certification with free annual renewal,
• 4 x 1 hour CMS training sessions,
• First 3 months hosting,
• Analytics platform set up and monthly report generation

PRICING

Design concept: $506 ($440 + GST)

Website build, test and launch – includes training and 3 months hosting* $1380 (1200 + GST)

Webcopy with search engine optimisation (SEO) $759 ($660 + GST)

# Add domain name registration and annual renewal

*WordPress Website – Hosting and maintenance

Regardless of which website package you choose, your new website will require hosting and ongoing support and maintenance. This will be a monthly charge that begins after your first 3 months of free hosting ends.

Why do I need managed hosting?

Website hosting is what keeps your sit live on the internet, and your website hosting provider is responsible for keeping your site up and secure, and running smoothly. Cheaper ‘no frills’ hosting options do not come with security and site platform updates – you have to do your own site maintenance. If something breaks, you have to know how to fix it. This is why we recommend managed hosting to all our clients.

What you get:

• Setup of hosting environment
• Ongoing WordPress core and plugin updates
• Security updates
• Daily backups for quick recovery
• Monthly Analytics report

Website hosting and tech support pack: $49.45 per month ($43 + GST)