We already know that over 50% of online searches are made from mobile devices, but how many of those are now voice searches? Google announced in July 2018 that already 20 percent of mobile searches were made using voice. Further studies have predicted that, by 2020, over half of all searches will be voice searches.
Updating your webcopy with voice search optimisation can help you keep ahead of your competition by capturing this emerging type of online searches.
How can BigWords optimise my website for voice searches?
BigWords has a number of strategies and research methods designed to work in identifying the mobile voice searches likely to be used by your target audience. We will come up with some alternative key search phrases to use in creative ways on your website that can help capture spoken searches made using mobile voice command tools like Siri, Bixby, Alexa and Google.
Want to arrange a free review and quote for adding some Voice-search friendly SEO to your website?
Are voice searches really that different from keyed searches?
As voice search technology gains more traction, the way people formulate their search queries will change. What we type into a search field is completely different to what we verbally ask Google, Siri or Bixby to look up for us. For one thing, we are using a different part of our brains, and also we don’t have to limit the search to words we can spell.
Early research shows that search engine users are moving away from searches using two or three word phrases in favour of long-tailed search queries, often posed as questions. For example, where you might type restaurants Port Chalmers on a computer keyboard, you are more likely to ask “what restaurants are there in Port Chalmers?” in a voice search.
Until recently, searches for places to stay in a particular place far outnumbered searches using the word accommodation, because it is a longer word and harder to spell. Voice search removes that barrier.
The language used in voice searches is also far more susceptible to change depending on who your customers are and how they verbalise things.
Why choose BigWords for optimising the content on your business website?
We do this by researching and testing the most relevant and popular key search phrases for your business’ core services or products based on what your ideal customers are looking for online. We then craft the content on your webpages to appeal to both the search engines and the audience you want to target, so that not only do more people see your website listing in their search results, they are more likely to click on the link and find what they are looking for on your website.
“Utterances are the new hashtags.” – Albert Criexell, Partnerships head, Amazon Alexa.