Business training for managing your online content marketing

Learn how to get more from your online content marketing with BigWords business training. BigWords content specialist Fiona Cole holds regular free seminars to help business owners and key team members understand how content marketing works and show where you can get better results from your website, social media and other online marketing platforms. Choose from 1-1 or team training, or host a free seminar for your client base to improve your customer relations.

Contact Fiona to find out more about BigWords business training

SEO vs CRO – is your website working for or against you?

Why spend time and money trying to drive more traffic to your website when your visitors aren’t converting into enquiries or sales? This 45 minute presentation will help you understand the different ways of improving your website landing pages to give you a better conversion rate, before worrying about search engine optimisation. Learn how to test, measure and tweak your site, and get ideas on what to change to help channel more visitors to where you want them to go.

Who can benefit from this presentation?

SEO vs. CRO is aimed at Solopreneurs, Start-ups, and owners of SMEs who manage their own websites and marketing in-house. The seminar showcases how the search engines work and touches on visitor behaviour as well as how to measure and adjust your web content to better understand and control how people engage with your site.

For advanced analysis, training or content management services, request a free consult and quote.

What attendees had to say about this free seminar

Our most recent presentation for SEO s CRO was held at Petridish at 8 Stafford St, Dunedin on 12 April 2018 for their monthly Creative Dish networking and learning event.

Image sourced from Petridish

“Excellent presentation Fiona…easy to follow despite all the info and you’re so knowledgeable. Thank you for sharing your expertise!” – Margi B.

“This was a great presentation from Fiona Cole. Very clear & obviously knows her stuff. Well done Fiona.” – Robyn V.



Social Media for Business – seminar & workshop series

Understanding Social Media for business is key to helping you choose which social media platforms are right for you and how to use them effectively. SMO specialist Fiona Cole will help you understand the three main social media platforms – Facebook, LinkedIn and Twitter – in a business context so you can make informed choices on how you integrate social media as a marketing tool more effectively and efficiently.

Options include:

  • 1 hour presentation
  • group workshop
  • 1-1 training

Contact BigWords to arrange a presentation or training programme for you or your team

FREE Business Seminars in  2020

August, September, October: Dunedin

There are plans to relaunch some of our more popular FREE business seminars in the second half of 2020.

Keep an eye out on our Facebook page for the latest event announcements.

Popular seminar topics for future events

  • Demystifying website design – how to nail the brief for you new business website
  • Understanding Social Media – does your business need a Facebook Page, LinkedIn profile or Twitter account?
  • CRO vs. SEO – is your website working for or against your business bottom line?
  • Push or Pull? How to choose between inbound and outbound marketing options for your business.

Dates and venues to be confirmed: pre-register your interest here

Want to your team to learn more about how to manage the online content for your business?

BigWords offers in-house workshops  to train you and your key team members in managing your business Facebook pages, LinkedIn business page and profiles as well as other content marketing training. Packages can be adjusted around your business needs.

Or see below for our current packages in one-on-one training.

Upskill your team’s online marketing with these business training packages

Facebook for business

Three step training from set up and fundamentals to launching your first Facebook campaign. 1-1 training, includes additional support material and simple strategy template.

$375 + GST for 3 x 90 minute sessions. 

Pricing for group training available.

Mail Chimp

Learn to set-up Mail Chimp, create your first list and template. Design, test and launch an e-newsletter campaign. Includes account set-up, admin support, newsletter planning tips, proofing of test campaigns for 3 months.

$375 + GST for 3 x 90 minute sessions.

Pricing for group training available.

LinkedIn for business

Optimise your profile to improve your visibility and learn how to work this powerful online networking platform for your business. Integrate LinkedIn articles with your existing content marketing.

$375+GST for 3x 90 minute individual sessions.

Pricing for group training available.